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Luiz Palhares
Luiz Palhares

Mass Communication In India By Keval J Kumar Free Download

Mass Communication in India by Keval J. Kumar: A Review

Mass communication is the process of transmitting information, ideas, opinions, and messages to a large and diverse audience through various media channels. Mass communication plays a vital role in shaping the social, cultural, political, and economic aspects of a society. In India, mass communication has a long and rich history, dating back to the ancient times when oral traditions, folk media, and manuscripts were used to communicate with the masses. With the advent of modern technologies, such as printing press, cinema, radio, television, and the internet, mass communication has evolved and diversified into various forms and genres.

Mass Communication in India is a comprehensive and critical analysis of the history, development, and current trends of mass communication in India. The book covers various media forms and genres, such as journalism, cinema, radio, television, music, book publishing, advertising, public relations, folk media, and the internet. The book also examines the social, cultural, political, and economic implications of mass communication in India from the perspectives of political economy and cultural studies. The book is written by Keval J. Kumar, a renowned scholar and professor of mass communication and journalism at Gujarat University.


The book is divided into 14 chapters, each focusing on a specific aspect of mass communication in India. The first chapter provides an introduction to mass communication theory and its relevance to the Indian context. The next seven chapters deal with the history and development of different media forms in India, such as journalism (Chapter 2), cinema (Chapter 3), radio (Chapter 4), television (Chapter 5), music (Chapter 6), book publishing (Chapter 7), and folk media (Chapter 8). The following chapters explore the various dimensions and issues related to mass communication in India, such as advertising and public relations (Chapter 9), media audiences (Chapter 10), mass communication and society (Chapter 11), development communication (Chapter 12), IT, telecommunications and the internet (Chapter 13), and intellectual property rights related to the mass media (Chapter 14). Each chapter ends with a list of references for further reading.

The book is written in a clear and lucid style, with ample examples and case studies to illustrate the points. The book provides a balanced and critical perspective on the various aspects of mass communication in India, highlighting both the achievements and challenges faced by the media industry and professionals. The book also reflects on the changing scenario of mass communication in India in the light of globalization, digitalization, convergence, and social media. The book is suitable for students, teachers, researchers, practitioners, and general readers interested in mass communication in India.

The book is available for free download from [Internet Archive], [Google Books], or [Google Books]. Alternatively, you can buy the ebook version from [Jaico Publishing House] for $6.44.


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